Inside The Core – What it’s Like Working for an Industry Giant

As plans for the 12,000 staffed disc-shaped headquarters of Apple due to land in Silicone Valley, we were excited to read an artcle in The Telegraph, where Amy Willis talks to Adam Lashinsky on his new book ‘Inside Apple’.
To read the full article, check out Amy’s article..

Apple is reknowned for being one of the most secretive organisations in the world, but Lashinsky’s book gives a fresh perspective on the inner workings of this industry giant. And the results are intriguing.

“Apple doesn’t talk about Apple. Apple talks about Apple products,” says Lashinsky, explaining the dense environment of windowless offices and a culture of fear which prevails throughout. The illusion of a free spirited, open minded and creative working environment is conjured up by the majority of us, likely through the glimpses we get of working environments at Google and other similar environments. Lashinsky talks of a dictatorial CEO, a demanding working environment and lock down rooms, with secrecy one of the top requirements of staff.

If caught divulging any Apple secrets, staff members will be immediately terminated from employment by the company.

Surprisingly, with the company so reknowned for it’s innovation, this suppression of entrepreneurial flare may seem to hamper the company’s success, but Apple was valued at $415 billion this week, putting it in line with Exxon Mobil as the world’s most valuable company.

The book is available to buy here.

January 30, 2012

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