Apple Kicks Off “Hey Siri” Event: New iPhones, Apple TV and iPad Pro

iPhone 6S and 6S Plus

https://www.youtube.com/watch?v=cSTEB8cdQwo

As we predicted in our earlier piece last week Apple updated their flagship product with a slew of new features.

Squarely addressing “Bendgate”—issues with the 6 and 6S aluminum bending too easily—the new iPhones are made with an alloy of 7000 Series aluminum, meaning that they will be virtually impossible to bend.

 

iPhone_3D_Touch
The new iPhone also introduces 3D Touch, the next generation of Multi-Touch. Using pressure sensors and haptic feedback, the 6S and 6S Plus enable a range of actions based on how hard a user presses on the screen. Many of these new interactions enable a person to respond to texts and emails, or access functionality, without losing their place or fully opening an app.

Apple significantly improved the camera in the 6S and 6S Plus, bringing it to 12 megapixels. Unlike many cameras, where image quality can deteriorate with an increase in megapixels, Apple worked hard to ensure the same high image quality customers have come to expect.

iPhone_Features
Live Photos is another standout feature of the new iPhone. Enabled by default, Live Photos captures 1.5 seconds of live action before and after the photo is taken. While the Live Photo may look like any standard photo, pressing and holding it will take advantage of the new 3D Touch and bring the photo to life.

The 6S and 6S Plus also get the new A9 processor, bringing 64-bit performance to the palm of your hand. The new chip will deliver up to 70% faster CPU performance than the previous generation, as well as a 90% increase in graphics performance.

iPhone_Pricing
The new iPhone is available for preorder on September 12 and will ship September 25. It will be available in space gray, silver, gold and rose gold. The 6S starts at $199 with a two-year contract, while its bigger sibling starts at $299.

https://www.youtube.com/watch?v=aBYWGjIzvyw

Apple Watch

https://www.youtube.com/watch?v=lLlgSawI2Jw

The event also included some minor updates to the Apple Watch, including the unveiling of watchOS 2 available from September 16,as well as plenty new bands and new finishes, such as rose gold and anodized aluminum.

OS X El Capitan and iOS 9

At last we have a release date for the new OS X. It will be available free to download from the end of the month, September 30th to be exact. It’s a significant upgrade bringing more new features to your desktop. We covered some of the new features in an earlier article here.

As for the new version of the mobile operating system , iOS9 will be available very soon (the final release date is not set), but a beta version of iOS 9.1 has already been released to developers so it can’t be too long away. There’s more details on the new version here.

Conclusion

While many of Apple’s releases had been speculated about in the media, and many of the rumors proved to be quite accurate, Apple still managed to deliver some welcome surprises.

In particular, Apple’s vision of the future of TV holds almost unlimited promise of things to come. The iPad Pro, and Apple’s view of the iPad in particular, also demonstrates their ongoing commitment to the tablet as the future of personal computing.

More than anything, however, the keynote continued to demonstrate the competitive advantage Apple brings to its products by controlling both the hardware and the software, and delivering a fully unified experience.

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September 10, 2015

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