The iOS App store portfolio just got even cooler with the addition of Google Analytics as a FREE app. This arrival to iOS comes over two years after the Analytics app was made available on Android devices.
The app requires iOS 6 or higher, and is compatible with the iPhone, iPad and iPod touch, but now means iOS users can access their website data from anywhere, at any time, giving quick and accessible reports about their site’s current activity.
Upon launching the app, you’ll see a real time reports showing how many visitors are on your site, where they came from (i.e from Google or Feedburner or directly), and where they are geographically. The real time reports are potentially the most exciting new feature, enabling quick and accurate updates on how the site is performing at any given time.
By clicking on each tile on the screen you can drill down to access more data in Real-Time, Audience, Acquisition, Behaviour and Conversions. Segment filtering is also possible to view stats in more detail. There isn’t a lot of design for custom segments, but overall the app is very straightforward and easy to use.